Samuel Plumb
London, England
About me
I design 0→1 digital products for systems where clarity, trust, and progression matter. My work has supported start-ups valued at £200m+, driven commercial gains, and reduced operational friction by designing interfaces that are hard to misuse and easy to understand.
Case studies
My Design Principles
Clarity beats cleverness
Progression is my core
Expose truth, don’t oversimplify
Systems over screens
Polished output, raw thinking
