Samuel Plumb
I'm Samuel Plumb, a digital product designer, based in London.
With 6+ years in fintech, insurtech, and automotive, I’ve built products valued at over £200m, shipped tools that outperformed competitors by 74,800%, and designed apps that cut support calls and boosted trust.
If your users are feeling stuck, unconfident, or don't know what's next, I fix that.
Designing for complete clarity.
I specialise in progression design, creating visual journeys that keep users reassured, engaged, and confident.
Most of my career has been spent building products 0 → 1, stripping products down to their bones and obsessing over the details that shape how people actually use them. With a background in graphic design, I don’t just think about usability, I think about how products feel.