Projects

Showcase

Curated projects from 2023-2025

  • B2C

  • B2B

  • Conversion

  • E-Commerce

  • SaaS

  • Enterprise

  • Subscription

  • Native

  • Responsive

  • End 2 End

  • B2C

  • B2B

  • Conversion

  • E-Commerce

  • SaaS

  • Enterprise

  • Subscription

  • Native

  • Responsive

  • End 2 End

Kage AI

2025

A Bitcoin-only wallet that helps beginners get started with cryptocurrency. A detailed onboarding journey builds confidence, guiding previously unsure and overwhelmed users to learn about crypto and investing. Kage AI is a chatbot that allows users to continue learning and adjust their investment strategies.

My Role

Founding Designer

Timeline

R & D

Rapid Iteration

Design System

Handover

Tools

Figma

Build confidence in unsure users.

Build confidence in unsure users.

Guided onboarding and continued learning give users feedback loops to stay engaged.

Guided onboarding and continued learning give users feedback loops to stay engaged.

Simple and familiar ui to not overwhelm with charts and trading indicators.

Simple and familiar ui to not overwhelm with charts and trading indicators.

We Buy Any 125

2025

An automated bike-buying and lead-generation website optimized for conversions, enabling users to sell their motorbikes quickly. Large CTAs, bold titles, and well-designed components build trust, while simple, tested forms allow users to get valuations and complete sales effortlessly.

My Role

Founding Designer

Team

Scott Behrens, F

Big Tech, D

Timeline

Rapid Iteration

Launch

Testing

Tools

Figma

Miro

Hotjar

High converting landing and SEO pages.

High converting landing and SEO pages.

Deliver trust with bold visual branding.

Deliver trust with bold visual branding.

Users have confidence and trust with their selling journey.

Users have confidence and trust with their selling journey.

Triage App

2024

A native app built for internal technicians at 4th Dimension to quickly triage damaged vehicles on-site. Before launch, technicians had to go back and forth between their workstation and bikes to input data, slowing down processes. Lazy inputs also led to inaccuracies.

My Role

Senior Designer

Team

David Piesse, M

Fabricio Cunha, FE

Timeline

Research & Interviews

Build from design system

Launch

Test

Tools

Figma

Dyanmic screens and thorough design system allowed for a quick build.

Dyanmic screens and thorough design system allowed for a quick build.

Quickly adopted by users.

Quickly adopted by users.

Improved the accuracy and speed of triaging vehicles.

Improved the accuracy and speed of triaging vehicles.

We Buy Any Moto

2024

We Buy Any Moto is an automated bike-buying and lead-generation platform designed for quick sales. Optimized for conversion, it enables users to sell their motorbikes quickly and hassle-free. Trust-driven components ensure confidence, while tested forms provide instant valuations.

My Role

Founding Designer

Timeline

Research

Iterate

Test

Tools

Figma

Location App

2024

A native app that allows technicians, managers, and third-party inspectors to instantly find vehicle locations across warehouses and bays using NFC tags. Before launch, there was no way to track parked vehicles, leading to them being lost, delayed work, and overcrowded bays/workstations.

My Role

Senior Designer

Team

David Piesse, M

Fabricio Cunha, FE

Timeline

Research & Interviews

Create tasks & journeys.

Launch

Test

Tools

Figma

Improved workflows across all departments.

Improved workflows across all departments.

Quickly adopted by users.

Quickly adopted by users.

Improved storage space for a cleaner, more efficient workspace across sites.

Improved storage space for a cleaner, more efficient workspace across sites.

SuperBike Factory

2023

The redesign of the largest motorbike retailer in Europe extended beyond the homepage, PDP, and PLP to include rigorous testing for finance, PX, and selling journeys. A key addition was 'My Garage,' enabling users to track their bike sales, view purchased bikes, monitor finance progress, and access valuations.

This was a massive project with meticulous user testing on the existing site, conducted alongside a third-party CRO agency. While the redesign was handed over and tested internally with volunteer users, it was never launched due to various factors involving investors, developers, and the company's sale. However, SBF continues to implement design elements from this project in their marketing, and perhaps one day, the full redesign will come to market.

My Role

Product Designer

Team

Vik Barodia, M

Endless Gain, CRO

Magento Agency, Dev

Timeline

Research & Interviews

Create tasks & journeys.

Iterate

Testing

Tools

Figma

HotJar

EEG Tech

50+ Screens designed.

50+ Screens designed.

Built a tokenised design system.

Built a tokenised design system.

Personally improved testing methods, and learnt new conversion techniques.

Personally improved testing methods, and learnt new conversion techniques.